When a Small, medium or big sized business needs a qualified search engine optimisation (SEO) consultant, there are four options available:
1 – Assemble a team of in-house webmasters, programmers and marketers to do the job.
2 – Deal the job to a specialized SEO business.
3 – Post an advertising to hire an SEO consultant to function as an employee in the business.
4 – Obtain an in-house SEO consultant from a technical company to work together with their employees without being an employee.
Thus, what is the best option for your company? There are many points to think about before taking your decision.
1 – Assembling your in-house group of webmasters and entrepreneurs will never work: Out of my long experience, building a group of in-house webmasters, programmers and marketers to do the job won’t ever succeed as none of these has sufficient experience in optimization. Moreover, they don’t realize what are the challenges which they’re up from the hidden problems from which their website is affected.
2 – Using the best SEO methods: When beginning any online project, the in-house SEO consultant will work with your managers to make certain the Best SEO Practices are applied to every job, which will make it a lot faster to get your new internet pages and other online promotional advertising to the first pages of Google and other significant search engines.
3 – SEO training seminars and workshops: An in-house SEO consultant will be able to arrange SEO training seminars and seminars for various departments and various levels of workers on the best way best to apply and comprise the Best SEO Practices in every online project.
4 – becoming more profitable and effective ideas: The everyday discussions along with the direct communications between an in-house SEO consultant and the business administrators, supervisors, directors, programmers and webmasters will spark lots of new ideas on each side. A very simple idea or a proposal in such an atmosphere can make a huge difference in establishing a new campaign or changing and existing one to be more profitable.
5 – Creating the maximum SEO friendly websites: An in-house search engine optimization consultant will have the ability to work more readily with your supervisors to employ any necessary alterations or redesigns to your websites in order to convert them to the most SEO friendly sites in the shortest possible time and with the least efforts.
6 – Detailed SEO audit: working together with your webmasters and developers, an in-house search engine optimization consultant can more easily perform a detailed SEO audit to record all of the points that need correction or alteration in your website and on your various online advertising campaigns.
7 – Choosing the best and profitable keywords to use for optimization: Using an immediate contact with your staff in various sections will permit the in-house search engine optimization consultant to complete the practice of choosing the best and profitable keywords and phrases in almost no time, so the whole procedure for optimization can start quickly and become more effective and productive.
8 – Adding social media marketing as an integral part of your internet marketing strategies: Your in-house search engine optimization consultant will have a direct connection with a few selected employees in different departments to educate them on how to establish a solid presence in distinct social networking platforms. Maintaining a healthy presence on various Social Media platforms is a costly and time-consuming procedure. Having the in-house SEO consultant start and only oversee the chosen company workers doing the daily Social Media Marketing actions will significantly reduce the cost involved with the process.
He can coordinate and publish many media releases each month to advertise the products and services of the company, improve branding and create countless high quality back links which will post the rankings of several search phrases to rank in the initial pages of Google, Yahoo, Bing and other major search engines.
10 – Blogging: A in-house Advisor will have greater opportunities to acquire many blog articles from various departments to article in the company blogs weekly. An outside SEO company will not be in a similar place to contact different specialists from the enterprise to write blog posts. Every well written and optimized site post is an advantage and also a testimony for the company. Blog articles will create tens of thousands of high quality back links in addition to promoting the products and services of the company.
11 – Saving your money and time wasted on hiring and interviewing: Hiring an experienced SEO consultant isn’t an easy task. Hours are wasted in evaluating and interviewing many candidates. The interviewers usually don’t have sufficient knowledge to enable them to pick up the most qualified applicants.
12 – Full-time or part-time: An In-House search engine optimization Consultant from a specialized firm can work one or two days each week, a couple of times a month or five days every week. Depending or you need as well as the turnover of your internet jobs, the in-house consultant can work one or two times in one week, five days the next week and one day in the next week. This offers you flexibility that isn’t always possible when you employ an employee and save your company a lot of money when there is not much work for an SEO consultant.